Summer Promo

Jam-pack the summer with fun experiences. Save on those experiences with Groupon.

International

After Tiffany Haddish reintroduced Groupon to America, it was time to present the brand to a whole new market — Europe.

Creatives: Myles Sanford, Paul Feldmann, Jody Bufkin

"Tap That"

With everything just a tap away, life is epic and it needs an epic anthem. For Groupon's 2018 holiday campaign with Tiffany Haddish, we pitched shooting the best music video ever made to showcase Tiff and her dope Groupon lifestyle. First half of this track is a ballad, second half's a rap – it's all about enjoying everyday experiences and finding new ones with Groupon (just pretend it’s Tiff singing, not me). Tap your phone to a sick beat and save. Lyrics

Social

Groupon Guide
A series of Groupon-inspired dos, don'ts, and bits of advice for the everyday deal enthusiast in all of us.

Insta-nt Stories
With Groupon, an amazing experience is right at the tip of your fingers. Let’s use Instagram stories to build the experience one tap at a time and show people just what kinds of things they can save on. As a user taps to the right, they will move each Groupon “experience” forward. From eating sushi to suiting up for a skydive, every post will be interactive and fun by using Instagram Stories’ effects.

Versus Vs. Versus
Chicken Wings or Chicken Fingers? Blue Cheese or Ranch? Indoor Skydiving or Outdoor? We’re going to poll our fans on Instagram stories and see where they stand on these hard hitting topics, then offer a deal related to the category. For example, Tacos vs. Burritos leads to a Groupon for a Mexican restaurant. Pretty simple, but engaging and rewarding.

Let Them Vote!
Using Instagram’s poll feature, we’ll let our audience choose between two experiences. The experience that wins will be featured the following day as Groupon's Daily Deal.

The Groupon Game
Let’s gamify the Groupon experience by building faux games within Instagram stories. Users will feel like they're interacting with the experience by simply tapping to the next image. Every game will be illustrated as an 8-bit animation that leads you through a new experience in a fun/entertaining way.

The Selfie Experience
You should have seen the look on your face the first time you skydived (skydove?), or after you ate that 8-lb. burrito, or when your favorite band played your favorite song twice at the concert. Let’s use the hashtag feature of Instagram Stories and build #GrouponSelfie. We’ll urge Groupon fans to post a selfie of their experiences with the incentive to win an exclusive deal for the day. After a while, we can feature the best selfies on our stories and show real-world people enjoying Groupon.

It's a Match
Match with your next experience – all it takes it a swipe! We’ll build Tinder-inspired Instagram carousels for Groupon that let users explore deals and find experiences they'll love.

Make Jacob Do It
Let’s showcase all the great experiences Groupon has to offer by sending one Groupon employee (we were thinking Jacob from the front desk, but it could be anyone) to try a new Groupon deal each week. Maybe he’s getting a pedicure or going skydiving. Maybe he’s headed to a nightclub or an ax- throwing. Maybe he’s getting his chest waxed…? Whatever it is, each week will be a new deal and a new adventure.

Deal Reveal
Deal codes are an essential part of Groupon’s business (and people love them), but they're also kind of boring. Let's bring some excitement back to deal codes by revealing them in fun and interesting ways. Viewers can tune in to Facebook Live to watch the reveal of exclusive and limited-time deal codes over the span of several hours. We might watch someone get a code tattooed, or watch a code reveal itself in a sun tan. The possibilities are endless, and always entertaining.

Creatives: Myles Sanford, Jody Bufkin
O’Keefe Reinhard & Paul (OKRP)