Myles Sanford

Social

People can enjoy the weekend with Fireball and then tweet the details of their devilishly good time to Fireball's #OriginalCin for rewards and promotional giveaways.

Out-of-home

Portable confessional booths can be placed in bars and liquor stores. They’ll be manned by fake nuns and priests who provide customers with sample shots of Fireball in exchange for a confession.

 Spec