“Reach your CVS ExtraCare shopper online, wherever they may be.​”

CVS Media Exchange (CMX) is a marketing/media partnership between Merkle, CVS, and CVS-sold brands. The Merkle team’s creative responsibilities were to concept, design, and build a digital framework for ad-hosting on all CVS-based sites, and then to populate that framework with creative ads for CVS and their partners

– branding, logo design, landing pages, banners, social, etc.